DELIVERABLES

• Multisensory Identity (branding, full brand strategy)
• Visual Identity (logo and visual elements creation)
• Social Media Design (textual and visual content for social platforms)
• Web Design (website and landing page design)
• Illustration (covers, art prints, patterns, banners)
• Editorial Design (books, academic projects, e-books)


COMPLETE JOURNEY

🌑 New Moon | Project Initiation

Goals:
• Understand the project’s intentions and context
• Cultivate active listening and intuitive presence
Phases:
• Immersion in the client’s universe
• Alignment of goals and expectations
• Open and sensitive briefing
• Mapping of related cases and references
• Collection of visual and sensory inspirations

🌓 Waxing Moon | Structuring & Definition

Goals:
• Translate the project’s essence into strategy
• Define its core foundations
Phases:
• Analysis of references and similarities
• Perception and diagnosis
• Definition of key attributes and concepts
• Personality development
• Visual and verbal creative direction

🌕 Full Moon | Creation & Manifestation

Goals:
• Bring the project to life through visual elements
• Ensure coherence, aesthetics, and clarity of use
Phases:
• Design and refinement
• Color palette creation
• Typography
• Brand manual
• Visual elements and compositions
• Sensory proposals (sound, scent, flavor)
• Personalized visual applications

🌗 Waning Moon | Closure & Reflection

Goals:
• Observe results with a renewed perspective
• Gather feedback and validate the outcome
• Close the process with clarity and care
Phases:
• Presentation of the final version
• Delivery of files and documentation
• Feedback collection (client and audience)
• Critical reflection on the process
• Final adjustments and usage guidelines


COURTESY

Notion Planner included ✨